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Timing is Everything

Client: OCBC Bank

Project type: Digital Campaign

To launch a refreshed iOCBC Trading Platform, we looked to the simplest yet most overlooked factor in investment - time. A relatable scenario was used to represent how timing can greatly influence an outcome.

candlestick.png

We drew inspiration from an icon that all traders are familiar with - Candlesticks.

Whether you got lucky and bought low or got in at an all time high, iOCBC's trading tools help you spot opportunities at the right time.

Showcasing different types of trades to target various traders:

01  Telecom

02  Sustainable ETF

03  Electric Cars

04  REITs

Concept development, Creative direction, Social marketing, Storyboarding, Visual strategy
 

Agency: GOVT Singapore
Creative Directors: Tim Chan, Jimmy Neo
Copywriter: Shaun Tan
Art Director: Muk Kexin

© 2024 By Kexin Muk. 

Sharing information from this site can be a breach of copyright. 

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