Sweeten Up
Your New Year
Client: Manpower Group Global
Project type: Social activation
A 3D Pineapple Tart Instagram Filter for Lunar New Year? Now that’s a delicious idea!
This Lunar New Year, ManpowerGroup has diverted its strategy by reaching out to their audience through Social Media. We see this as a great chance for the brand to engage with its audience and strengthen its connection with them.
In Chinese culture, we love pineapple tarts because they’re super yummy and bring good vibes like fortune and wealth—perfect for the festive season (and the brand).
The IG filter has sparked imaginative and surprising placements in users' photos and videos, capturing attention and amplifying brand visibility.
Singaporean slang and puns related to the Year of the Ox were implemented into GIF Stickers, sweetening up and enhancing conversations with family and friends during the occasion.
01 Bo Jio! (I'm Not Invited?)
02 Moolah! (Cash!)
03 You're Wonder福 ('Fu')
04 Oki Mooki (Okay)
05 LOL (Laugh Out Loud)
06 大吉大利 (Great Luck)
07 Happy 牛 ('Niu') Year!
08 Huat ah! (Prosper!)