Live More, Bank Less
Client: DBS Bank
Project type: Branding campaign
We start with a simple truth: You bank to live, not live to bank. Our objective was to update the bank's image and highlight a customer-focused approach. We aimed to create an experience where banking enhances people's daily lives, aligning more closely with their aspirations.
We shout out "Live Inspired," "Live Simple," or "Live Kind" to highlight how seamless banking empowers customers to focus on living.
Lifestyle cinemagraphs on social media enhance storytelling with subtle motion, drawing attention without distraction.
The microsite highlights how simple, fast, and smart DBS's banking services are, seamlessly fitting into users' lives.
This new direction soared as many people embraced the concept of 'Live More. Bank Less.'
To this day, the bank lives up to this commitment and has even replaced its previous tagline, 'Living, Breathing Asia' with 'Live More. Bank Less.'
Concept Development, Creative direction, Social marketing, Print, Visual Strategy, Website
Agency: Tribal Worldwide Singapore
Creative Directors: Francis Ooi, Chris Lim
Art Directors: Ivan Yeh, Muk Kexin